Customer service is something that all companies strive to achieve however very few actually achieve a level of acceptable performance. The main reason is that there is no clear way to measure the complaints that are being generated and an even poorer system to bring these complaints to the attention of the companies senior people who are able to effect change. Maybe companies should receive training in systems of recording and communicating information in a more correct fashion thus satisfying the customer and spreading a quality through word of mouth which as most successful businesses are aware is the best marketing tool.
